STRATEGIC PARTNERSHIP

At SME Club, we wholeheartedly believe in the strength of collaboration as a driving force for mutual growth and success. As a strategic partner, your unique skills and resources are highly valued, and you’ll have the opportunity to play an integral role in our dynamic ecosystem. Whether you are a self-employed individual, freelancer, startup, growing enterprise, or an established business, we invite you to join us as we build a community that fosters innovation and support.

Louay Ghabra
General Director

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Headquartered in the bustling city of Mannheim, Germany, Qi Media stands at the forefront of the media industry, serving as a vital link between Europe and the MENA region.

The company hosts an extensive network of experienced journalists, offering unparalleled reach and insight across these diverse geographies. Specialized in the media sector, Qi Media elevates communication from a mere function to an art form.

Qi Media not only grasps the intricate facets of the media world but also excels in creating compelling narratives that captivate, engage, and inform. With its European foundation and deep-rooted understanding of MENA markets, Qi Media is uniquely positioned to offer a confluence of perspectives, solidifying its status as a sought-after media consultancy in an increasingly interconnected global arena.

  • Services
  • Freelance Journalism
  • Editorial Consultancy
  • Investigative Reporting
  • PR Strategy & Campaigning
  • Press Release Services
  • Event PR
  • Coverage
  • MENA
  • Europe
  • Some Clients
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Louay Sayyaf
General Director

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At the forefront of insights-driven research and strategy consultation is MIDLINE CREATIVE INSIGHT, who holds the distinguished position of being among the region’s top online panel providers.
A glance at MCI’s roster reveals an array of esteemed current and past clients, underscoring its unmatched proficiency.

What sets MCI apart is its adeptness in merging online and offline assets, providing clients with a comprehensive grasp of consumer dynamics. Drawing from an expansive toolkit of cutting-edge methodologies—ranging from online consumer panels and virtual reality interviews to consumer ethnographies, focus groups, and detailed interviews—MCI offers unmatched depth in insights.

Clients engaging with MIDLINE CREATIVE INSIGHT are introduced to its core tenets: Quality, Innovation, Speed, and Cost-Effectiveness. MCI is committed to furnishing insights that resonate profoundly and guide actionable steps, ensuring its clients’ strategies materialize into discernible outcomes.

  • Services
  • Consultancy services
  • Consultancy services
  • In house mobile panel
  • Workshops
  • Online panels
  • Online panels
  • Bulletin boards
  • Field work
  • recruitment services
  • Insights from consumer conversations
  • Coverage
  • MENA
  • Europe
  • Canada
  • Some Clients
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Hazar Ibdah
General Director

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Founded in 2014, Nightingale’s Echo emerged from the vision that we live in a multi-lingual society, yet Arabic is its culture and core identity, which cannot come second to any mean of expression. With this in mind, Nightingale’s Echo is dedicated to providing the finest quality of Arabic and English communication requirements and has been successfully providing its services to the government and the private sectors, equally. With a robust network of highly experienced and talented agencies and freelancers, Nightingale’s Echo is thriving upon more than a hundred years of collective experience maintained on the basis of passion, commitment and the highest standards of professionalism and code of ethics.

  • Services
  • MC Scripts
  • Songwriting
  • Book Writing
  • Brand identity
  • Digital Content
  • Public Relations
  • Corporate Videos
  • Creative Strategy
  • Idiomatic Transcreation
  • Advertising Platforms & Copy
  • Galleries & Museums Narration
  • Coverage
  • MENA
  • Europe
  • Some Clients
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Kais Dahoul
General Director

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Established in 2020, Dahoul Studio stands as a pioneering creative hub committed to meeting the unique demands of a forward-thinking generation. Birthed from a blend of visionary insight and creative ingenuity, Dahoul Studio aims to reshape and redefine the cultural and creative paradigms in the Middle East. At the heart of its operation lies the essence of collaboration; It is a multidisciplinary platform where the dynamic realms of music, fashion, and culture intersect. Through this rich confluence, Dahoul Studio strive to generate a compelling and powerful impact in the digital sphere.

  • Services
  • Creative conception
  • Creative direction
  • Production
  • Post-production
  • Coverage
  • MENA
  • Europe
  • Some Clients
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At Hire Frequencies, they specialize in Audio Visual Solutions and Equipment Rentals for diverse events and industries throughout the United Kingdom, Europe, and the GCC region, in collaboration with their sister companies. Their team of events experts possesses the knowledge and expertise to guide clients through the evolving events industry and broader business landscape, offering tailored solutions that consistently exceed expectations.

Hire Frequencies excels in live streaming corporate events, including exhibitions and conferences, offering comprehensive virtual event solutions. They also provide webinar streaming options for a seamless online event transition. For maximum audience engagement, their hybrid event solutions cater to both in-person and virtual attendees. Additionally, they offer end-to-end event production services, transforming initial concepts into realities.

With a strong focus on sound, lighting, and video expertise, Hire Frequencies prides itself on delivering exceptional service at every event. They serve the corporate events sector, music events, festivals, and provide AV design and installation for nightclubs. Their expertise extends to sporting events, theatres, fashion shows, product launches, universities, schools, community events, and places of worship.

Whether clients require a simple equipment rental or a comprehensive event sound system for large-scale productions, Hire Frequencies is the go-to partner. They prioritize client satisfaction, building enduring relationships with a diverse range of brands and businesses. Their staff undergo regular training and are selected for their genuine care for client events, ensuring top-notch service while respecting both venues and clients’ properties.”

  • Services
  • Event Production
  • Live Streaming
  • Venue Services
  • Audio Visual Equipment Supplies
  • Coverage
  • MENA
  • Europe
  • UK
  • Some Clients
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What Being a Strategic Partner Entails:

Contribution of Expertise

Your expertise is a valuable asset to our community. By becoming a strategic partner, you can share your knowledge, skills, and experience to help others thrive.

Resource Sharing

As a strategic partner, you’ll have the chance to share resources with fellow partners, enabling us all to elevate our collective potential.

Access to a Diverse Network

Joining SME Club grants you access to a vast network of diverse businesses and professionals, fostering new connections and opportunities.

Growth and Exposure

Through collaboration, you can expand your reach and expose your brand to a broader audience, fostering growth for your business or profession.

Empowerment and Support

Together, we can empower each other to achieve our goals, providing support and guidance to navigate the challenges of business ventures.

Joining SME Club as a strategic partner means uniting in the spirit of “Collaboration & Compassion,” where we come together to create a positive impact on businesses, people, and communities alike. Our collective efforts will pave the way for mutual growth and long-lasting success.

If you are eager to be part of this vibrant community and harness the power of collaboration, we encourage you to express your interest through our official website or contact channels. We eagerly await the opportunity to welcome you as a strategic partner and embark on this transformative journey together! Let’s collaborate to create a better future for all.

Join us

Louay Ghabra

General Director

As the Managing Director of Qi Media and co-founder of Berlin Insiders, Louay Ghabra brings to the table over 15 years of dynamic leadership in the media sector, complemented by a specialized skill set in news broadcasting, television, and radio. His experience spans from producing features and documentaries to hands-on roles in video editing and audio production.

Louay’s career trajectory has seen him rise from reporter to producer for prestigious media organizations like France 24 and Dubai Media Incorporated. In these capacities, he has been instrumental in shaping editorial discussions, crafting compelling news stories, and leading documentaries and special event coverage, including landmark events like Expo 2020 Dubai and the World Future Energy Summit.
Adding another layer to his extensive profile, Louay has established a broad network of connections within media circles and among decision-makers in the GCC, a testament to his long-standing experience and engagement in the region.

Known for his innovative managerial style, Louay excels in team assembly, program orchestration, and creative writing. He has consistently overseen entire project lifecycles, from the financial planning and timeline coordination stages to impeccable execution, fostering seamless collaboration between internal and external studio environments.

A graduate of Damascus University, Louay holds a BA in Media Studies and has earned specialized certifications, including an Avid Trainer Certificate. Fluent in Arabic, English, and German, he is uniquely positioned to drive Qi Media’s objectives and leave a lasting imprint on the media industry.

Louay Sayyaf

Louay Sayyaf

General Director

As the Managing Director of MCI, Louay Sayyaf is a seasoned marketing and market research expert with over 18 years of specialized experience in market research. With a keen focus on the Banking and Finance industry, he has contributed analytical insights to notable financial institutions such as ADCB, QNB, VISA, and Emirates Islamic Bank. Louay’s comprehensive skill set includes data analysis and the creation of detailed reports that drive actionable strategies. He has an impressive international footprint, having executed projects in multiple countries from the Middle East to North America. His clientele includes industry giants like Ipsos, YouGov, and Nielsen, as well as diverse sectors ranging from Pharmaceuticals to Automotive, serving brands like Kellogg’s, Johnnie Walker, and Rolls-Royce. Louay holds a Bachelor’s degree in Dentistry and an MBA in Marketing from the USA, which amplify his research and analytical competencies. He consistently ensures client satisfaction, making him a reliable name in delivering targeted research objectives.

Hazar Ibdah

General Director

Hazar Ibdah, is the founder and the Executive Manager of Nightingale’s Echo, brings with her a rich tapestry of nineteen years in communication, creative strategies, copywriting and content development. Collaborating extensively with both government and private entities, locally and globally, she has honed her skills to cater to diverse high-quality communication needs. This includes crafting creative platforms and copy, proficient Arabic & English writing and composition, product naming, and developing brand manifestos. Her prowess extends to creating compelling digital and mobile app content, managing corporate communications, and curating content for museums and galleries. Hazar’s linguistic abilities shine through her expert translation and transcreation services between English and Arabic, coupled with simultaneous translation, moderation, and interviewing capabilities. Additionally, she has a flair for research, content development, and even songwriting. In essence, Hazar’s diverse expertise makes her a comprehensive communication strategist, dedicated to ensuring precision and creativity in every endeavour.

Our Vision

At SME Club, we envision a thriving business landscape where companies of all sizes have access to the tools, knowledge, and support they need to achieve their goals. We strive to be at the forefront of fostering an environment that fosters collaboration and compassion, ensuring that businesses can flourish and make a positive impact on their communities.

Kais Dahoul

Kais Dahoul

General Director

Kais is an accomplished filmmaker with a decade of industry experience, straddling the vibrant cultural landscapes of London and Dubai. He began his film journey in London, contributing to impactful documentary projects, including the BAFTA award-winning film, EXODUS. His talent quickly caught the attention of significant players in the industry, paving the way for collaborations with reputable organizations like the BBC, Vice, and Village Films. With a proven track record in both documentary and commercial film, Kais recently founded Dahoul Studio in Dubai to further expand his creative horizons. The studio serves as a platform for Kais’s versatile filmmaking skills, which are evident in his current role as a Commercial Director and Director of Photography (DOP). He has lent his visual storytelling expertise to high-end brands such as Nike, Jean Paul Gaultier, Vogue Arabia, Adidas, and Elie Saab, producing captivating content that resonates with a global audience. With Dahoul Studio, Kais aims to bridge the gap between commercial and documentary filmmaking, utilizing his extensive experience to produce work that’s both commercially viable and socially impactful. As a dual citizen of the worlds of art and commerce, Kais is uniquely positioned to push boundaries in the film industry, constantly evolving to meet and set new standards. In summary, Kais is not just a filmmaker; he is a visual storyteller with a rich portfolio and an unquenchable thirst for pushing creative limits. His newly established Dahoul Studio is not just a testament to his past achievements but a promise of the groundbreaking work yet to come.

Our Vision

At SME Club, we envision a thriving business landscape where companies of all sizes have access to the tools, knowledge, and support they need to achieve their goals. We strive to be at the forefront of fostering an environment that fosters collaboration and compassion, ensuring that businesses can flourish and make a positive impact on their communities.