SME Club

SME Club, a dynamic organization where our core values of “Collaboration & Compassion” serve as the guiding principles of our work. We are proud to be a unique strategic alliance of specialized services’ companies, bound together by a shared purpose: to offer unwavering support to every business on their path to success. Our mission is to create a collaborative ecosystem where expertise and resources converge to empower businesses to thrive, while simultaneously nurturing the growth and development of our people and communities.

Our Vision

At SME Club, we envision a thriving business landscape where companies of all sizes have access to the tools, knowledge, and support they need to achieve their goals. We strive to be at the forefront of fostering an environment that fosters collaboration and compassion, ensuring that businesses can flourish and make a positive impact on their communities.

Our Mission

Our mission is driven by a passionate commitment to providing businesses with the support they need to excel. By uniting specialized services’ companies in a strategic alliance, we aim to create a collective force that propels businesses towards growth and success. Through our collaborative efforts, we endeavour to offer comprehensive solutions that address the unique challenges faced by each business and inspire them to reach new heights.

Our Focus

Central to our vision is the growth and development of businesses and communities alike. We are dedicated to empowering businesses with the resources and knowledge they need to thrive in today’s competitive landscape. Additionally, we aim to give back to our communities by creating opportunities for growth and prosperity, ensuring that our impact extends beyond the boardroom.

Rawad Dabous
General Director

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Rawad Dabous serves as the Managing Director of SME Club. He holds a Bachelor’s degree in Translation from Damascus university.

With a professional journey spanning over 15 years, Rawad has carved a niche for himself in the realms of Market Research, Events Management, and Public Relations. His deep insights into the MENA market have seen him helm a diverse array of research topics, catering to the unique nuances of the region.

Throughout his illustrious career, Rawad has managed projects for an impressive roster of high-end brands. These include industry giants such as ADCB, CBD, QNB, HSBC, MBC Group, DMI, and ADMC, among others. Additionally, his portfolio boasts collaborations with automotive leaders like Hyundai, Toyota, and Land Rover, as well as renowned entities such as Rolls-Royce, Bentley, Renault, and Ford. Beyond the automotive sector, Rawad has also worked with prominent names in the pharmaceutical, property, and telecommunications sectors, such as Pfizer, GSK, Dubai Properties, Nakheel, Etisalat, and STC. His expertise also extends to notable projects for Expo 2020 Dubai and several other distinguished brands.

Not just limited to his professional actions, Rawad has recently founded (Wir für Tirol) a volunteer club in Tirol, Austria. This initiative reflects his broader commitment to community engagement and philanthropy, adding yet another facet to his multi-dimensional career.

How We Work ?

Collaboration is the cornerstone of our approach. We believe that by combining the expertise and strengths of our specialized partners, we can offer a diverse range of services that cater to the specific needs of our clients. Our collaborative culture encourages open communication, creativity, and innovation, allowing us to deliver tailored solutions that yield exceptional results.

Services

Market Research

Our team of skilled researchers and analysts brings a wealth of knowledge and expertise to ensure accurate and reliable research results.

Events management

Whether you require qualitative research to understand customer perceptions or quantitative data to measure market trends, Magnet Fieldwork provides a full spectrum of market research solutions.

Translation & Transcription

Whether you require qualitative research to understand customer perceptions or quantitative data to measure market trends, Magnet Fieldwork provides a full spectrum of market research solutions.

STRATEGIC PARTNERSHIP

Public Relations

Elevate your brand's reputation and visibility with our expert Public Relations services. We specialize in crafting compelling narratives, building meaningful relationships, and managing communication strategies to help you connect with your audience and achieve your business goals.

Art Production

Unlock your creative potential with our comprehensive Art Production services. From concept development to final execution, we specialize in bringing artistic visions to life across various mediums.

Web & App Development

We design and develop stunning websites that not only captivate your audience but also drive conversions. Our team ensures your website reflects your brand identity and provides a seamless user experience across all devices.

Louay Ghabra

General Director

As the Managing Director of Qi Media and co-founder of Berlin Insiders, Louay Ghabra brings to the table over 15 years of dynamic leadership in the media sector, complemented by a specialized skill set in news broadcasting, television, and radio. His experience spans from producing features and documentaries to hands-on roles in video editing and audio production.

Louay’s career trajectory has seen him rise from reporter to producer for prestigious media organizations like France 24 and Dubai Media Incorporated. In these capacities, he has been instrumental in shaping editorial discussions, crafting compelling news stories, and leading documentaries and special event coverage, including landmark events like Expo 2020 Dubai and the World Future Energy Summit.
Adding another layer to his extensive profile, Louay has established a broad network of connections within media circles and among decision-makers in the GCC, a testament to his long-standing experience and engagement in the region.

Known for his innovative managerial style, Louay excels in team assembly, program orchestration, and creative writing. He has consistently overseen entire project lifecycles, from the financial planning and timeline coordination stages to impeccable execution, fostering seamless collaboration between internal and external studio environments.

A graduate of Damascus University, Louay holds a BA in Media Studies and has earned specialized certifications, including an Avid Trainer Certificate. Fluent in Arabic, English, and German, he is uniquely positioned to drive Qi Media’s objectives and leave a lasting imprint on the media industry.